Since 1980, the Society for Information Management (SIM), in a joint effort with different academic leaders, has conducted an annual survey of the key issues facing IT executives in the United States. In 2010 the results of the Society for Information Management and the European IT Trends survey results on Business & IT Trends (since 1994) by Business & IT Trends Institute (BITTI.nl)
were combined, providing a global benchmark (other management groups were engaged to collect data from Asia, Australia and Latin America). In addition to the global perspective, one of the important strengths of this research lies in its ability to identify important trends by comparing survey data based on a similar sample from previous years.
