Social media has become a regular element in our daily life. This is why it’s very natural that the Facility Management sector is more and more present in SM. It’s easy to use it to find new opportunities to improve the work FM professionals do, as well as to improve our activity’s visibility and the communication with our buildings’ users. For example, being present in social media may improve our relationship with users by providing them with information about activities we develop in the FM Department, which allows them to become more involved with the building they use and reduce tension when some changes take place.
It’s of the utmost importance to consider that if we decide to be present in social media, we must be open to interaction. Social media are not static web sites with unidirectional communication, they exist to interact. This is why they can also be useful for the users to make the FM Department know what they would like. They even can be useful in emergency situations, as users can share their location during any emergency with social media. Regarding emergencies, it’s also possible to give some training pills about how to react in these situations through social media. On the other hand, social media can give the FM Department a more human face and enhance their activity’s visibility.
From the point of view of a FM professional, social media can also be a tool to facilitate networking and to be up-to-date with best practices.
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